Author Archives: Audrey Isbell

About Audrey Isbell

Speaker and Author of "100 Simple Truths All Virtual Assistants Should Know"

What the hell is a hashtag anyway? #love

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Audrey Isbell

Speaker and Author of "100 Simple Truths All Virtual Assistants Should Know"
Audrey Isbell
Follow me

Latest posts by Audrey Isbell (see all)

Hashtags are keywords that link off to additional content. When people click the hashtag, the link takes them to a listing of posts made by people who also used the keyword (hashtag) with their content. Hashtags work similarly to a thread.

Great! What the hell is a “thread”? Right!?!

PCmagazine helps to define a thread as:

“A running commentary of text messages pertaining to one topic or question.”

The benefits of using hashtags are many, but here are a few:

  1. Hashtags help audiences filter what they are viewing.
  2. They help businesses reach target audiences/a defined demographic.
  3. Strategic use of hashtags can help thought leaders build their communities.

What is hashtag abuse, and how to avoid #overkill:

Have you ever followed a person/brand only to find that every post was harder and harder to digest simply due to hashtags? If you discovered them by way of hashtag/filtered search results, you may not have noticed it right away. When you land on your media newsfeed now, you see a post that’s a billion miles long — mainly hashtags!!!…

Ugh! Unsubscribe. Block. Remove. Unfollow. Unfriend. Report Abuse.

LOL! Kinda joking about those last two… KINDA.

That really isn’t the kind of “abuse” that social media platforms are looking to have reported, but for many of us, it does feel like abuse on the senses. It doesn’t take much to be visually stimulated (okay- get your brain out of the gutter). We build graphic designs, ads, and logos for people sometimes, so please, increase engagement in a way that won’t make me dizzy.

Need help with executing marketing tasks? Contact Us.

Tracking Money

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Audrey Isbell

Speaker and Author of "100 Simple Truths All Virtual Assistants Should Know"
Audrey Isbell
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Latest posts by Audrey Isbell (see all)

Tracking Money

…determined NECESSARY!

As a business owner, you need to track your money. It’s absolutely necessary when measuring the fiscal health and well-being of your company. You can measure your success using accounting software like QuickBooks, Xero, Fathom, etc.  Get jiggy with those reports! They are fun and informative if you give them space in your world.

When you know what the numbers are doing, you can make better decisions about where you’re going, and how much it may cost. If you know bookkeeping, then your effort is really all about having the discipline to do the work – no matter how you may be feeling about your numbers at a given moment.

Not great at doing your own accounting?

We may be able to help, or recommend a good fit with one of our many Accounting Firm clients. Don’t waste the time struggling. Outsource and get consulting on the stuff that isn’t in your own wheelhouse. Contact Us.

How to Measure Success

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Audrey Isbell

Speaker and Author of "100 Simple Truths All Virtual Assistants Should Know"
Audrey Isbell
Follow me

Latest posts by Audrey Isbell (see all)

I’ve said it a thousand times…

Running a business is messy.

So, how do you measure what’s good in your business so that you’ll know if this messy business is worth it? The answer is – so many ways!

Here’s one way to track what’s important to you.

I discovered along the way that (for me) being “virtual” meant the ability to serve clients out of the area. Delivering a great service across state lines gave me a thrill and true sense of accomplishment. I began to measure this kind of growth and success using Google Maps. One pin for every state we have clients.

You can modify this type of tracking to fit your own business model, it doesn’t have to be like our “Service Reach by State”. It could be:

  • a pin for a specific amount of revenue earned by state
  • a number of products sold within city limits
  • distribution channels earned by county… you name it!

Google Maps has options for plugging in photos, color coding pins, and using layers to help you track and stay organized! Get creative, and start dropping those pins.

Also, design it your own way! I get this question all the time: “How many clients do you have”. I hate that question – it has no consideration for how much work comes with each client and therefore does not speak to one’s success. You could have TWO clients and make millions of dollars.

Measure the successes that are important to YOU.

How are you tracking your small business successes? Leave a comment – We’d love to hear from you.