Author Archives: Audrey Isbell

About Audrey Isbell

I'm a great enthusiast! I like to share things that help business owners succeed while finding more fun in what they do.

Tracking Money

Follow me

Audrey Isbell

Virtual Assistant at AVA Virtual Assistance
I'm a great enthusiast! I like to share things that help business owners succeed while finding more fun in what they do.
Audrey Isbell
Follow me

Latest posts by Audrey Isbell (see all)

…determined NECESSARY!

As a business owner, you need to track your money. It’s absolutely necessary when measuring the fiscal health and well-being of your company. You can measure your success using accounting software like QuickBooks, Xero, Fathom, etc.  Get jiggy with those reports! They are fun and informative if you give them space in your world.

When you know what the numbers are doing, you can make better decisions about where you’re going, and how much it may cost. If you know bookkeeping, then your effort is really all about having the discipline to do the work – no matter how you may be feeling about your numbers at a given moment.

Not great at doing your own accounting?

We may be able to help, or recommend a good fit with one of our many Accounting Firm clients. Don’t waste the time struggling. Outsource and get consulting on the stuff that isn’t in your own wheelhouse. Contact Us.

How to Measure Success

Follow me

Audrey Isbell

Virtual Assistant at AVA Virtual Assistance
I'm a great enthusiast! I like to share things that help business owners succeed while finding more fun in what they do.
Audrey Isbell
Follow me

Latest posts by Audrey Isbell (see all)

I’ve said it a thousand times…

Running a business is messy.

So, how do you measure what’s good in your business so that you’ll know if this messy business is worth it? The answer is – so many ways!

Here’s one way to track what’s important to you.

I discovered along the way that (for me) being “virtual” meant the ability to serve clients out of the area. Delivering a great service across state lines gave me a thrill and true sense of accomplishment. I began to measure this kind of growth and success using Google Maps. One pin for every state we have clients.

You can modify this type of tracking to fit your own business model, it doesn’t have to be like our “Service Reach by State”. It could be:

  • a pin for a specific amount of revenue earned by state
  • a number of products sold within city limits
  • distribution channels earned by county… you name it!

Google Maps has options for plugging in photos, color coding pins, and using layers to help you track and stay organized! Get creative, and start dropping those pins.

Also, design it your own way! I get this question all the time: “How many clients do you have”. I hate that question – it has no consideration for how much work comes with each client and therefore does not speak to one’s success. You could have TWO clients and make millions of dollars.

Measure the successes that are important to YOU.

How are you tracking your small business successes? Leave a comment – We’d love to hear from you.

The Scary Files and My Gal Christy

Follow me

Audrey Isbell

Virtual Assistant at AVA Virtual Assistance
I'm a great enthusiast! I like to share things that help business owners succeed while finding more fun in what they do.
Audrey Isbell
Follow me

Latest posts by Audrey Isbell (see all)

We do a lot of work behind the scenes on websites for small businesses. Blogging, editing events, updating graphics and links, you name it!

My Gal Christy

What we don’t do, however, is spend time dealing with the (recently deemed) “scary files” (coding files). For that, we have a Christy! Yay!

My Gal Christy owns a fantastic small business called Design by Kiltz! Internet Solutions (otherwise known as DBK). When websites get hacked we call her name. When theme files go awry …”oh, Christy-eeeeee!” And when some weird thing happens with a plugin and the developer is ignoring our request for help… yep, you guessed it! We call on our guru and CTO, Christy. We LOVE her!

Hosting is one of the first and easiest ways to work with Christy and the Design by Kiltz! team. We encourage people to host their website with Design by Kiltz! because unlike some of the big brands you hear about, Christy and the DBK team take care of you right away. They care about you, and place a high priority on customer service.

If you are trying to get away from using the cookie-cutter templates, because your business needs a custom website that’s unique, it’s time to give DBK a call: 541-450-9732Screenshot of the DBK Website

Do you have a service provider who you just LOVE! Will you share your recommendation with us? Who do you feel like you just couldn’t live without them in your business?