Marketing

What the hell is a hashtag anyway? #love

Follow me

Audrey Isbell

Speaker and Author of "100 Simple Truths All Virtual Assistants Should Know"
Audrey Isbell
Follow me
Hashtags are keywords that link off to additional content. When people click the hashtag, the link takes them to a listing of posts made by people who also used the keyword (hashtag) with their content. Hashtags work similarly to a thread.

Great! What the hell is a “thread”? Right!?!

PCmagazine helps to define a thread as:

“A running commentary of text messages pertaining to one topic or question.”

The benefits of using hashtags are many, but here are a few:

  1. Hashtags help audiences filter what they are viewing.
  2. They help businesses reach target audiences/a defined demographic.
  3. Strategic use of hashtags can help thought leaders build their communities.

What is hashtag abuse, and how to avoid #overkill:

Have you ever followed a person/brand only to find that every post was harder and harder to digest simply due to hashtags? If you discovered them by way of hashtag/filtered search results, you may not have noticed it right away. When you land on your media newsfeed now, you see a post that’s a billion miles long — mainly hashtags!!!…

Ugh! Unsubscribe. Block. Remove. Unfollow. Unfriend. Report Abuse.

LOL! Kinda joking about those last two… KINDA.

That really isn’t the kind of “abuse” that social media platforms are looking to have reported, but for many of us, it does feel like abuse on the senses. It doesn’t take much to be visually stimulated (okay- get your brain out of the gutter). We build graphic designs, ads, and logos for people sometimes, so please, increase engagement in a way that won’t make me dizzy.

Need help with executing marketing tasks? Contact Us.

Get serious about your marketing plan! (Part 2)

Follow me

Audrey Isbell

Speaker and Author of "100 Simple Truths All Virtual Assistants Should Know"
Audrey Isbell
Follow me
You marketing plan doesn’t have to be an element of business that only happens during the onset of a new year. If you approach your marketing a bit haphazardly, then you may feel better about looking at your efforts broken down into these categories:

  • Messaging
  • Channels
  • Tracking
  • Revising

Take a look at our earlier post, part 1, of “Get serious about your marketing plan!” where we covered the first two categories, Messaging and Channels. This second part will cover Tracking and Revising.

Tracking

Don’t slack on the Track! The time you spend marketing is worth something. When you slack off and don’t do the tracking piece, you can’t learn and improve upon your own efforts. Your marketing won’t return the results that you desire, and that just puts you in the “rat race” with the rest of ’em. “The rest of ’em” being all others who just throw information out there thinking, hoping something will stick. Perfectly okay if you’re happy doing that, but most people who endeavor to “be seen” or “gain clientele” or “get recognized as a leader” want their time to be “well spent”.

Set a reminder in your calendar or project management platform to track and review marketing data.

Various platforms have built-in analytics and that makes your job SUPER easy. Just go look! Review which posts got the most attention. What kind of people are sharing your material? Figure out if those same people are the people you had intended to attract, and if not, determine if you’ve discovered another target market that’s beneficial.

Here are some questions you might think about when you’re tracking and reviewing data from your marketing efforts:

  1. Was my Message received the way I had intended, does my audience understand?
  2. Is my Message producing activity from my audience?
  3. Has the Message attracted another audience or market I didn’t know I had?
  4. Which Channels are performing well, which could be better?
  5. How does one tracking period compare to the previous tracking period? (Week to Week, from one Month to the next, Quarter, Semi-Annual, etc.)
  6. Based on the information I’m seeing, how could Messaging/Channels be improved, to benefit my overall marketing objectives?
  7. How different/similar is my marketing compared with others in my field? Outside of my field?
  8. Do I have enough data to warrant making changes to my current marketing strategy?

The questions above will get you started, but you will want to be asking yourself as many questions as possible to examine how your marketing is working for you.

If you find that Tracking is not something you enjoy, you can always delegate/assign this part to someone else. You will benefit most though, by knowing your own statistics and being aware of the details around your marketing efforts. Just as with the financials, the more you know the better you’ll be at making educated decisions.

You can set up a spreadsheet for manual tracking or simply gather analytics reports from social media channels. Platforms like HootSuite have built in reporting. Google analytics works great for website/blog statistics. You can even pay for a third party service/software to help you gather the information needed. Hubspot Marketing Dashboard is a great data collection tool as well, and one that will allow you to track sales conversions.

Revising

Make your marketing count for something by revisiting what you do in your marketing efforts often. For as long as you have business to conduct and a message to get out, you will be revising your marketing plan along the way. Sometimes marketing will feel like an endless chore, so make sure you ask for help too.

Don’t be afraid to revise! People change their mind, and it’s okay if you do too. Remember though, that consistency helps build trust. When you do revise, keep your audience in mind. Sometimes it’s good to let them know how/why you’re marketing differently. Sometimes the information is best kept internal. Either way… be strategic about your revisions.

Do you have questions about creating a marketing plan? Contact Us

 

3 Reasons VAs Need Stellar Public Speaking Skills

The International Virtual Assistants Association (IVAA) posted an article written by our founder Audrey Isbell yesterday. The article goes into depth about three excellent reasons why VA’s need to be public speaking  rock stars. Check it out HERE!

“Of the many reasons for learning to be a great public speaker, here are three that will encourage Virtual Assistants to improve or add to their skill set.”