So, what is a podcast anyway?
For those of you who may not know, a podcast is a way of broadcasting information on the web to the public. Each podcast is made up of separate episodes related to a specific area of interest. Subjects of these electronic files can range anywhere from science to travel to fictional story-telling. Whatever the interest, it seems the world of “netcasts” (or “vodcasts” for videos) is limitless. Many podcasts are free, and you do not have to be a subscriber. This type of digital media is similar to radio. And although we love radio, unlike radio it is usually pre-recorded. We get to choose when and what we listen to. The best part is you can do this independently, with your own technology!
How podcasts relate to business
Utilizing this ingenious avenue of shared information very much parallels the usefulness of a library. Digital media subject matter is limitless and vastly growing. Teachers are subscribing for their students, accountants are listening to Dow Jones talk and merchants are learning new fashion trends. Marketing is ever-changing, and competition is fierce. More and more businesses are linking their podcasts to personal websites and social media outlets. Managers are choosing to train their employees as well as enlighten them about business matters. What’s more, entrepreneurs are choosing to take it a step further with customer reviews.
Benefits could be:
- A business owner can easily search out specific media, educating to their area of expertise.
- Promote a steady flow of specialized episodes, to speak to a specific crowd.
- Use in travel. For example, learn about webinar technology.
- Help motivate the staff, with multi-tasking.
- Create a virtual presentation that can be referred back to.
- Broaden your search for new listeners by using iTunes, Stitcher, and SoundCloud.