What the hell is a hashtag anyway? #love

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Audrey Isbell

Speaker and Author of "100 Simple Truths All Virtual Assistants Should Know"
Audrey Isbell
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Hashtags are keywords that link off to additional content. When people click the hashtag, the link takes them to a listing of posts made by people who also used the keyword (hashtag) with their content. Hashtags work similarly to a thread.

Great! What the hell is a “thread”? Right!?!

PCmagazine helps to define a thread as:

“A running commentary of text messages pertaining to one topic or question.”

The benefits of using hashtags are many, but here are a few:

  1. Hashtags help audiences filter what they are viewing.
  2. They help businesses reach target audiences/a defined demographic.
  3. Strategic use of hashtags can help thought leaders build their communities.

What is hashtag abuse, and how to avoid #overkill:

Have you ever followed a person/brand only to find that every post was harder and harder to digest simply due to hashtags? If you discovered them by way of hashtag/filtered search results, you may not have noticed it right away. When you land on your media newsfeed now, you see a post that’s a billion miles long — mainly hashtags!!!…

Ugh! Unsubscribe. Block. Remove. Unfollow. Unfriend. Report Abuse.

LOL! Kinda joking about those last two… KINDA.

That really isn’t the kind of “abuse” that social media platforms are looking to have reported, but for many of us, it does feel like abuse on the senses. It doesn’t take much to be visually stimulated (okay- get your brain out of the gutter). We build graphic designs, ads, and logos for people sometimes, so please, increase engagement in a way that won’t make me dizzy.

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